Recently, a pattern emerged that we couldn’t help but notice.
We’re being asked, again and again, to speak about the building blocks of strategic communications. First it was the more than 200 program staff (most of them not communications folks) at one of our clients, who were all eager for practical tips. Soon after, I gave a pair of well-received talks on communications strategy at CompassPoint’s Nonprofit Day. Then, LightBox collaborator Lauren Girardin spoke to YNPNsfba about taking nonprofit communications to the next level.
We realized that these groups and many others are in a similar position: they need effective communications, but they don’t necessarily know where or how to start. Luckily, we have lots to share on the matter.
Picking the subject of our first video training was easy. At LightBox Collaborative, we see sound strategy as the core of every successful communications effort. The GAME Plan is our favorite tool to teach do-gooders how to articulate goals, identify key audiences, select the best messages to move audiences to action, and determine the best means to engage them.
Watch LightBox Collaborative’s first communications video training: Your Communications GAME Plan
(Email readers, please click to view the training on our blog.)
Although our video trainings will be chock-full of information, videos alone can’t replicate the insights revealed during in-person training or consulting. Each nonprofit or foundation’s best-fit strategic communications will be unique. But, we hope our new series of video trainings will help by illuminating the path ahead for your powerful strategic communications.
We’ll share more video trainings on various communications topics over the next few months. Which communications, strategy, messaging, and marketing topics would be most valuable to you and your organization? What do you want to hear from us?
